Sly & Robbie: Reggae Disciples Standing Up For Reggae
Words by M. Peggy Quattro – Aug. 30, 2008
(Listen to the Audio below!)
With careers spanning more than 30 years and hundreds of thousands of recorded tracks, SLY and ROBBIE – aka the Riddim Twins – are still standing up for reggae. Equal partners in the studio or on the stage, these world-renown artists, performers, and producers represent reggae to the fullest. Fueled by, what Robbie calls “God-power,” this ageless duo is having a seriously fun time doing it.
I caught up with Sly and Robbie, long-time friends and colleagues, after their rousing performance with reggae rock dubsters Simply Stoopid, Internet sensations hailing from southern California, and Hawaii’s popular threesome, Pepper. These groups are young, energetic, and tour 250+ days a year. For 10 years, these reggae rockers have bucked the system and achieved phenomenal success by using the Internet as their medium. Starting out by performing for 50, 100, then 500+ faithful fans, both groups now sell their original music online and draw thousands of loyal fans to their wildly entertaining live performances.